Kamiq "It's Possible" Series Won the Bronze Award on the 26th CIAF

2019-10-27

From October 26th to 28th, the 26th China International Advertising Festival (CIAF) was successfully held in Nanchang, Jiangxi Province. As a grand industry event with great scale, industry and social influence in China's advertising industry, this advertising festival has attracted the participation of many well-known domestic and foreign advertising industry organization managers and leading brands in various industries.

 

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As an important part of the advertising festival, "2019 China advertising Great Wall Award" was officially announced on the evening of October 27th, and the "It's Possible" series declared by CCG won the Bronze Award for graphic design. This honor is both recognition and encouragement for CCG.

 

The number of entries of the Great Wall Award reached a new record. After months of work collection, the Great Wall Award collected 5098 works, and finally entered the final review of 1530 works of the Great Wall Award. It fully reflected the growing industry influence of the Great Wall Award at the China International Advertising Festival and the intensity of this year's competition for the Great Wall Award.


The graphic design series of "It's Possible"

 

Project background:

Skoda's brand new urban SUV was launched on the market to establish a distinctive brand image and pass on the core selling points of its products.

 


Insight:

As an urban SUV for young people, it takes the trend color contrast that young people like as the tone of the picture, and gains the eyeball through the fashionable and personalized picture performance. Formula copywriting of title reflects the brand proposition of "It's Possible".

 

Implementation:

The execution of the picture is mainly based on the real shooting of the characters and products, and the best picture presentation is obtained through the later synthesis. With the concept of equation, copywriting ingeniously combines the attitude of young people with the selling points of products.

 

Effect:

 

Works get more attention and recognition of young consumers for the Skoda brand, while helping the products on the market to get good sales performance.

 


About China International Advertising Festival

China International Advertising Festival (CIAF), approved by State Administration for Industry& Commerce of the PRC and organized by China Advertising Association, originated from 1982. It was originally known as “Excellent Advertising of China”, and later renamed as “Advertising Festival of China” since its seventh session in 2000. It has become what it is currently known since its fifteenth session in 2008.


With the first session held in Beijing, the CIAF has so far witnessed its nationwide presence in nearly 20 cities including Hangzhou, Guangzhou, Wuxi, Dalian, Xiamen, Nanjing, Chengdu, Xi'an, Kunming, Qingdao, Hefei, Nanning, Nanchang, Shenyang, Tianjin, Guiyang, Haikou, Changsha, Harbin, etc.