Success of Teramont Media Test-drive!

2017-04-15

SAIC Volkswagen Flagship Full-size SUV –Teramont “Strength With A Big Heart” Media Test-drive was held in Sichuan province from 10th Mar to 12th Apr 2017, where 350 media friends from all over the country gathered together to experience its charm firsthand. 

CCG’s Events Department #1 was responsible for this test-drive event, where the appreciation for perfection and high quality work was fully revealed in their route planning, media recruitment, flow of events, brand exhibition, vehicle management, and execution. 


[360° Display]

In order to fully grasp the appeal of Teramont, the product introduction was revealed through an exquisite art exhibition for our guests. A string of unique displays and interactions were utilized to fully display its strength inside and out, allowing guests to be immersed in Teramont’s strong “genes” all the way from its design, to the interior and advanced performance.

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Clay Models

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Designers’ Sketches

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Color Scheme

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Wooden Trim

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All Windows with VSG Glass

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Dynaudio

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[Only the strong will take the challenge]

City off-road – Here comes the strong

The Media Test-drive ran through Chengdu and Mianyang. From city roads to winding mountain roads and muddy country roads, the 4-Motion Driving Mode enables Teramont to sweep away all obstacles brought by different road conditions

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Here is the real challenge – extreme road conditions

In order to increase the challenge and restore the off-road environment as much as possible, our staff decided to design the off-road route on a riverbed. After multiple location scouts, the team finally came up with a route stretching across bumpy roads, slopes, curves and puddles. Everything related to a typical off-road adventure can be seen here. The Teramont’s 4-Motion Driving Mode and excellent off-road performance equipped our guests with the ability to drive through those roads with ease.

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Teramont’s 0-100km/h acceleration takes only 6.9s, which is incredible for a vehicle above 2 tons.

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Full size & big space – another amazing feature

Apart from the 4-Motion Driving Mode and excellent off-road performance, Teramont also boasts extra-large trunk space. In order to highlight this feature, our staff tailored a unique and creative interaction where media friends can have a more intuitive experience.

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In addition, a well-arranged interaction was carried out for media friends to taste Chengdu delicacies and to experience local customs.

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CCG’s Events Department #1 spent more than three months from preparation to execution for Teramont “Strength With A Big Heart” Media Test-drive. Every stage of the event and planning process showcased their dedication, time and energy.

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