CCG Gained Best Music of Golden Lion Award

2017-03-30

The 16th China Advertising and Brand Conference - Golden Lion Award ceremony – was held at the Le Royal Meridien Shanghai tonight. Known as the “Chinese Oscars”, the Golden Lion Award aims at finding advertisements which truly match their values on the principle of exploring the essence of humanity and getting back to the basics of film and advertising. During this ceremony, CCG received a Golden Lion Award for 'Best Music Category' with its Skoda Yeti Go Brothers Case.


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“Go Brothers” is the brand image that Skoda “Yeti” has always adhered to. The moments that brothers spend together venturing on unfinished journeys are precious. Brothers need to stick together! We have used a brand ambassador strategy to create social topics and completely reshape and reestablish the brand. As a result we have generated a strong and masculine German SUV image in A0 SUV segment. 


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《Skoda YETI 》TVC