New Santana Won the Annual Product Innovation Marketing Award on 2018 Tab Festival
On April 25th, the first day of 2018 Auto China, "Tab Night 2018 the 4th Tab Festival Awards Ceremony" took place at Crowne Plaza Beijing International Airport. Many important guests in the automotive marketing industry gathered together to witness the birth of the awards.
According to the selection of the jury, the 4th Tab Festival "The Annual Brand Innovation Award" and "The Annual Product Brand Innovation Award" awarded 5 Annual Automobile Marketing Figures, 10 annual brand innovation marketing awards and 10 Annual Product Innovation Marketing Awards, and 2 Top Awards.
The case “New Santana《The Way of Life》MV Integrated Communication” produced by CCG won the Annual Product Innovation Marketing Award
The success of the New Santana marketing campaign was due to CCG's deep understanding of the target audience. No drama scenes were added, restoring the most “serious” life experience of ordinary people. From the emotion to the singing competition, the social marketing not only had the "resonance" and "the sense of substitution", but also made the target audience have the experience of the same feeling through "Empathy", and made social media spread the topic.