PHIDEON Launch Ceremony at Shanghai Tower


The CCG team was honoured to be part of the Volkswagen PHIDEON launch.  The PHIDEON, a C-class premium sedan made specifically for the Chinese market, was officially unveiled as the flagship of the Volkswagen family in China’s tallest building the Shanghai Tower.


>>> PHIDEON launch timeline

March 1, 2016, Geneva Auto Show – PHIDEON makes its global debut.

March 19, Dresden – PHIDEON takes over as the new VW family flagship model after Phaeton.

April 24, 2016 Beijing Auto Show – PHIDEON makes its debut in China and its Chinese name was announced.

June 4, 2016 Shenzhen Auto Show – SAIC-Volkswagen announced the presell price.

October 21, 2016, Shanghai Tower – PHIDEON officially launched as the new Volkswagen flagship model.


Our CCG staff worked day and night for this launch project. Both clients and our staff devoted so much energy and effort to the PHIDEON that we’re sure we added at least a few horsepower to this turbocharged 3.0-litre V6 luxury sedan!

Click here to watch George Clooney introduce the Phideon


Click here to see exciting moments at the launch ceremony!