Work of CCG Entered the Finalist of 2017 Effie Awards Greater China

2017/11/09

The ceremony of 2017 Effie Awards Greater China was held in Shanghai on Nov.9th. As an international advertising award, Effie’s scientific evaluation criteria, internationally recognized awards, powerful industry resource have been highly recognized, which can also be called the "Oscar" in marketing field. In this competition, 54 categories were set up, and 269 works were qualified. The probability of winning the gold medal for each work was only 2.4%.


Depending on the launching Campaign “Experience with you” of Skoda Kodiaq, CCG entered the finalist of “vehicles” in the fierce competition, fully demonstrating the strength of CCG in automobile advertising marketing, and the experience accumulated by CCG for many years were also highly affirmed.

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The launching Campaign “Experience with you” of Skoda Kodiaq

Entered the finalist of “vehicles” of 2017 Effie Awards Greater China

 

Highlights of creation:

The “strategy of Skoda SUV” of seeking the difference in brand communication


Case Video of the launching Campaign “Experience with you” of Skoda Kodiaq


Ichnography of Skoda Kodiaq series 



Target population:

The main target of Kodiaq is the backbone of the society


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Marketing results:

Through all-around integrated marketing, Kodiaq occupies a unique position in the heart of the consumer.

1)      Kodiaq 's search rate was exponentially increasing, surpassing five core competitive products

" Kodiaq + Skoda" was up to 80856 during the communication and after the TVC first listed.

The average was 34862, the ring ratio was up 525%, and the index was up to 96953.

2)      During the Auto Shanghai, the heat reached the top one in the full range models, the top two of hot cars in Autohome and the top one of middle SUV attention rate.