CCG was Honored Again on China 4A Golden Seal Awards
CCG won a lot of great awards in October. After Hong Kong Bauhinia International Awards, ROI , China Great-wall Advertising Awards, Yellow River Public Services Advertisement Awards, good news from the 12th China 4A Golden Seal Awards ceremony came again on the evening on October 29th. The 12-year Golden Seal Awards has received great attention and recognition in the fields of advertising, media, design and other cultural and creative fields which is also an annual celebration of China's advertising industry. CCG won two awards in the criteria of "choosing the best from the best", which fully affirmed the innovative marketing ability of CCG.
1. TVC of SAIC Volkswagen Cross Family Won the Creativity Award of Video Broadcasting Traffic
The TVC of Cross Family of SAIC Volkswagen including Cross Polo, Cross Lavida and Cross Santana, produced by CCG, was integrated into Cross UV fashion travel car family, and delivered the spirit of Cross that resonates with the young. “Do you want to put yourself in a 4.7-inch screen or 4 million square kilometers of mountains and rivers……?” Activate the inborn spirit of Cross of young people to appeal them to leave for a different life through the narrator with a sense of conflict and the changing of scenes.
2. Skoda Kodiaq Product Video of SAIC Volkswagen Won the Creativity Award of Online Video Traffic (including micro films)
Skoda Kodiaq shot another 10 Product Videos besides a sensuous TVC “Experience with you” to achieve the combination of emotional and rational appeal. The main selling points of products were clearly and humorously delivered through interesting presentation. Based on “10 Product Videos”, which was especially for digital spreading, various topics had been aroused to advertise the product information of FBI and create the image of popular car.
Skoda Kodiaq Product Video of SAIC Volkswagen
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Golden Seal Awards
China 4A Golden Seal Awards aims to establish the highest standard of Chinese advertising creativity and praise excellent advertising ideas. Founded in 2006, China 4A Golden Seal Awards are held annually to collect and select the best advertising works and creative marketing activities in China.