Le Tour De France Skoda Shanghai Criterium Was Held Successfully With the Assist Of CCG

2017/10/29

Le Tour de France came to China for the first time on October 28th. The press conference of Le Tour De France Skoda Shanghai Criterium was held in Shanghai. The scene of the activity was crowded with enthusiastic people.

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Shanghai Criterium was taken place on October 29th, which invited seven World Tour teams of Le Tour de France this year, competing with five domestic teams. The invited teams included previous winners of Le Tour de France and honor jerseys winners. Ethan Juan, the ambassador of the tour de France, also appeared.

As a famous brand starting with manufacturing bicycles, Skoda has been closely connected to cycling in the 122-year glorious history and has been the sponsor of the renowned Le Tour de France for 14 executive years. Its advocacy on “an active lifestyle” perfectly tallies with cycling. Skoda New Octavia Combi and the first intermediate SUV of Kodiaq had been the official car to escort the whole events, since Skoda was the title sponsor and official strategic partner.

As the cooperation provider of the activity integration communication and field implementation, CCG assisted the events through social communication ideas and perfect execution skills. CCG staffs actively participated in the challenge, starting from the Oriental Pearl Tower and riding 19.7 kilometers along the Huangpu River with passion and dreams, inheriting the spirit of CCG and promoting cycling culture with Skoda and Tour De France together!


Le Tour de France

The renowned Le Tour de France, the multistage road cycling events, is the world’s third best-known sports competition brand besides the Olympic Games and the World Cup, which has been held mainly annually in France in the summer season for 23 days and 21 stages since 1903.