2018 Kodiaq Jurassic World 2 TVC

Project Background:

Successful communication in the stage of Kodiak's launching requires sustained brand stories and content explosions. Jurassic plot and product display are combined with brand attitude, maneuverability, appearance and other details.


Core Creativity:

Jurassic World 2 is a popular IP in 2018. According to resource cooperation and popular and corresponding TA, Jurassic environment and product positioning coincide, while showing the product's traffic ability, maneuverability, and enhancing the high-end SUV features of Skoda.